We believe that all people should have a voice in the fight for medical, mental health, social and animal causes, and that awareness and advocacy are important tools to help others. Our ribbons show your love for friends or family living with an illness, a loved-one in whose memory you're fighting, or for the millions of people worldwide struggling with mental health and social issues. Creating a community of love and support is one of the most meaningful ways Personalized Cause makes an impact on the lives of others. Different organizations for the same cause may choose to use different colors. As these organizations gain popularity, two "official" colors emerge.